At a macro level, it's balancing the needs of consumers, advertisers and content owners. And if you talk to any one of those three customer sets in isolation, often times you won't delight the other two. So the hurdle we faced with Hulu Plus was, how can we thread this needle in a way that delights all three customer sets?

Jason Kilar

Advertiser Any Balancing Consumers Content Customer Delight Delights Faced How Hurdle Isolation Level Needle Needs Often Other Owners Plus Sets Talk Those Thread Three Times Two Way You

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