At an independent label, you have to figure out inventive ways to promote without spending the money.

People are doing what they can these days and looking for creative ways to sell music.

I'm an independent. I've signed with no label.

I've always loved doing covers. Some artists don't like covers. Some listeners don't like covers. But I love them. It gives you a new perspective production-wise. It's easier for me, if I'm starting a new record, I like to produce a few songs that aren't mine just so it frees me up not to worry about it so much.

It's such a hard thing to write a song for your fans without sounding naff and thanking them for spending money on you.

You know, independent films have been institutionalized, practically. Every studio has got a boutique arthouse label.