At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

People just want to have access to all of the world's music.

At the end of the day, I want the music industry to be larger than what it is today.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.