Augmented reality will take some time to get right, but I do think that it's profound.

I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.

Virtual reality and augmented reality will change the way we shop.

Reality isn't always what you think it is but what you think will always have a profound effect on it.

At times we'll want to escape our
polluted reality...
not augment it with digital
Debris