Basically, what we try to do every year is improve the quality.

You end up saving by buying higher quality. The higher quality hats are more durable.

We're getting really excited about it.

Basically, our first meeting consisted of getting everybody prepared and excited ... let everybody choose what they were interested in doing.

We don't have anybody in mind.

Quality takes time and reduces quantity, so it makes you, in a sense, less efficient. The efficiency-optimized organization recognizes quality as its enemy. That's why many corporate Quality Programs are really Quality Reduction Programs in disguise.