Be abnormal; being normal is too predictable for your brand.

Without differentiation you have no brand

Brands that stand out from the competition are purposefully disruptive or different

You are uniquely unique, don’t settle for less and never try to fit in

Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable

Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes