Because it's chewed, it delivers caffeine to the body four to five times faster than a liquid or pill because it's absorbed through tissues in the mouth -- not the gut, like in traditional formulations.

We've also evaluated the effects of habitual use of the gum and determined the effects of caffeine administration on the subsequent ability to sleep in Soldiers who were kept awake for 36 to 77 hours straight. They were able to sleep just as well as the groups that received placebos.

We wanted to show that the gum is a quick and safe method of maintaining or improving alertness and physical and mental performance, and our tests did that.

We spent six years in development, giving feedback to the company about dosages, etc.. Our research data regarding the affects of the gum was exciting, so we published the results.

Is it safe? I don't know, maybe it is. Is it pure? Who knows what's going on in the body ? is it doing anything? All we know is if you're a sheep it can be very bad for you. Would you take something based on that?

We believe this decision's being made by a pharmacy body to benefit pharmacies.