Besides the crew being here, the movie will be shown at Christmas time on Hallmark Channel, and at the end of the movie there will be credits for Nevada City. It's a nice family oriented movie that will be played year after year.

First of all, they're going to bring 40 people with them ... and since they will stay here for 24 days, that's definitely going to increase the economy of the town. Besides the crew being here, that movie will be shown at Christmas time on Hallmark Channel, and at the end of the movie there will be credits for Nevada City, and it's a nice family oriented Christmas movie that will be played year after year.

The current situation where we have only one export channel to get to the market is being shown to be less than desirable at the moment because we're dictating to the customer that they have to deal with only party from Australia.

She actually looked us in the eye and responded. That was our Christmas present.

Elf the movie: Santa announcement - http://www.youtube.com/watch?v=9jyCfRHumHU

'A Christmas Story' is my favorite Christmas movie.