Big dreams create the magic that stir men's souls to greatness.

We want to create a stir.

It's a way to get people's attention. We want this to create a stir. We are all fed up of living in this urban chaos. Doing battle with other drivers each day is a tremendous waste of energy and it generates rage in people.

I come from a generation where the dreams and aspirations of a whole lot of young men were sacrificed at the altar of getting some kind of menial job.

Make no little plans; they have no magic to stir men's blood and probably themselves will not be realized.

We used Iacocca to create a bit of a stir. It worked out nicely.