Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

For all the supporters of Tesla over the years, and it's been several years now and there have been some very tough times, I'd just like to say thank you very much. I deeply appreciate the support, particularly through the darkest times.

Over time I think we will probably see a closer merger of biological intelligence and digital intelligence.

A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.

I don't spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems.

Any product that needs a manual to work is broken.