Brands who come to China, often they just care about price - so they actually drive the suppliers to cut corners on environmental standards to win a contract.

If major companies sourcing in developing countries care only about price and quality, local suppliers will be lured to cut corners on environmental standards to win contracts.

I hope they can see that as a consumer, if they express themselves, they may make an impact and leverage their impact on the brands, and the brands can leverage their buying power on tens of thousands of polluters - suppliers - in China.

When I look at China's environmental problems, the real barrier is not lack of technology or money. It's lack of motivation.

Environmental agencies in China are hamstrung by local officials who put economic growth ahead of environmental protection; even the courts are beholden to local officials, and they are not open to environmental litigation.

China has leapfrogged into this information age, and Web users have grown very significantly, which knocked down the cost of doing the environmental transparency.