Brides and grooms don't want a cookie-cutter wedding. As (people) get married a little bit older these days ... I think they want to express themselves in a different way. They've been to so many weddings over the years and nobody wants their wedding blurred with all the others.

That goes to show that brides are looking for something that's timeless and classic, something they won't tire of wearing and looking at.

We're setting the show up like a wedding. The fashion show will take place with the brides walking down an aisle; brides want to see what they'll look like down the aisle, not on stage at a fashion show.

I wanted to help brides and their mothers as they sit down at the computer together and choice a wedding gown and gown for the mother of the bride for the wedding day. They have enough stress as it is, and so I wanted to find a prefect gown for them in an entertaining and helpful way at the same time.

It's a more intimate setting. We wanted our brides to have a good selection but be able to remember everything they saw. Some of the larger shows are just so overwhelming.

[Dear David Inman: My husband and I remember a show called] Here Come the Brides. ... bad guy.