Business is not a financial science…it’s about creating a product or service so good that people pay for it.

“Our customers have a choice and they choose us; we owe them an exceptional service”

Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.

Without customers businesses will be extinct

Focus on getting the customers that will buy the most from you

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.