But it's not something we would ever be able to do... unfortunately there are many things that could be done with vast sums of money like this.

[Not surprisingly, Mitchell has a counter.] There's about $100 million in it, ... Starcom was always on top and oops, they're now not. Prior to Nielsen's numbers, everyone used to lie, including us, I might say. But Mr Leeds seems to have most trouble adding up. It's not good for a media man.

Unfortunately, addicts don't respond to reason or rationality.

Unfortunately we should not expect much out of this summit.

Event TV is still fun to view, but it could probably do with a reduction in time.

Nine will find a way back - it's very dangerous for a network to start reducing its rates.