But now we are pursuing the concept of market-oriented innovation to make production and research mutually supportive.

We have promised that when licensing commences, we will allow companies to choose among existing Chinese standards according to their own development situation and market demand.

It's not a question of the amount. The government investment should produce a guiding effect that encourages enterprises to focus on technological innovation and development.

More than 50% of innovation comes from the voice of the customer.

We've transformed (Wyeth) into one of the most innovative research organizations. We've added significant innovation in the last few years, and are intending to do the same in the next two.

Advances in innovation can't simply be more tweaks to basic decking products. For example, in the manufacture of WPC planks, the industry has gone from a 5x4-inch plank to a hollow, or tongue-and-groove, [then] back to a 5x4-inch plank.