Buying jewelry online is comparable to buying any other gift online. The biggest risk is not fraud but whether or not she is going to like it.

Information-only Web sites are a thing of the past. Jewelers should have 80 percent of their goods online and ready to purchase.

The retail market has been holding onto the outdated concept that people need to touch and feel the jewelry.

While it may not be possible to eliminate the risk of fraud altogether, a company can at least identify it early and minimize its damage with proper planning, policies and procedures.

Financial institutions need to address security threats across the entire risk spectrum. Integrating responses across multiple fraud detection efforts is a critical concern. Going forward, we will see the industry deploying more coordinated approaches across the enterprise to maximize the likelihood of identifying and preventing fraud attacks.

It couldn't go under the underpasses.