By centering our lives on correct principles and creating a balanced focus between doing and increasing our ability to do, we become empowered in the task of creating effective, useful, and peaceful lives for ourselves, and for our posterity.


Stephen R. Covey

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Our behavior is a function of our decisions, not our conditions.
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A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve int...
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We are not human beings on a spiritual journey. We are spiritual beings on a human journey.
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Those have most power to hurt us, that we love
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But until a person can say deeply and honestly, "I am what I am today because of the choices I made ...
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to learn and not to do is really not to learn. To know and not to do is really not to know.
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Love is a verb. Love – the feeling – is the fruit of love the verb or our loving actions. So lov...
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Motivation is a fire from within. If someone else tries to light that fire under you, chances are it...
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While we are free to choose our actions, we are not free to choose the consequences of our actions.
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Opposition is a natural part of life. Just as we develop our physical muscles through overcoming opp...
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Every human has four endowments- self awareness, conscience, independent will and creative imaginati...
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Lose/Win people bury a lot of feelings. And unexpressed feelings come forth later in uglier ways. Ps...
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Effective leadership is putting first things first. Effective management is discipline, carrying it ...
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Management is efficiency in climbing the ladder of success; leadership determines whether the ladder...
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Live out of your imagination, not your history.
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Most people do not listen with the intent to understand; they listen with the intent to reply.
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When the trust account is high, communication is easy, instant, and effective.
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Strength lies in differences, not in similarities
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The ability to subordinate an impulse to a value is the essence of the proactive person.
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We are not human beings on a spiritual journey. We are spiritual beings on a human journey.
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Don't argue for other people's weaknesses. Don't argue for your own. When you make a mistake, admit ...
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It's easy to say ''no!'' when there's a deeper ''yes!'' burning inside.
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Wisdom is your perspective on life, your sense of balance, your understanding of how the various par...
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Synergy: The combined effect of individuals in collaboration that exceeds the sum of their individua...
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The way we see the problem is the problem
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By centering our lives on timeless, unchanging principles, we create a fundamental paradigm of effec...
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People who exercise their embryonic freedom day after day, little by little, expand that freedom. Pe...
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Treat a man as he is and he will remain as he is. Treat a man as he can and should be and
he wi...
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It comes from within.
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People who end up with the good jobs are the proactive ones who are solutions to problems, not probl...
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activities that are important, but not urgent.
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If you want to have a more pleasant,cooperative teenager, be a more understanding, emphatic, consist...
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Start with the end in mind.
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There are always two choices. Two paths to take. One is easy. And its only reward is that it's easy.
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Interdependency follows independence.
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You can say 'No' and smile only when there is a bigger 'Yes' burning inside of you.
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Synergy is almost as if a group collectively agrees to subordinate old scripts and to write a new on...
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We see the world, not as it is, but as we areor, as we are conditioned to see it.
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Principles are the territory. Values are maps. When we value correct principles, have trutha knowled...
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One of the best parts of being a family is that you can encourage one another. You can believe in on...
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Power is the faculty or capacity to act, the strength and potency to accomplish something. It is the...
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Any time you think the problem is out there, that very thought is the problem.
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Plante uma idéia, colha uma ação; plante uma ação, colha um hábito; plante um hábito, colha u...
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If we keep doing what we're doing, we're going to keep getting what we're getting.
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The character ethic, which I believe to be the foundation of success, teaches that there are basic p...
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Public behavior is merely private character writ large.
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The Seven Habits of Highly Effective People.
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All things are created twice. There's a mental or first creation, and a physical or second creation ...
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It's incredibly easy to get caught up in an activity trap, in the business of life, to work harder a...
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If the ladder is not leaning against the right wall, every step we take just gets us to the wrong pl...
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I am personally convinced that one person can be a change catalyst, a "transformer" in any situation...
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We accomplish all that we do through delegation -- either to time or to other people.
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The ''Inside-Out'' approach to personal and interpersonal effectiveness means to start first with se...
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Nothing is more exciting and bonding in relationships than creating together
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We simply assume that the way we see things is the way they really are or the way they should be. An...
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Private victories precede public victories. You can't invert that process any more than you can harv...
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When you listen with empathy to another person, you give that person psychological air.
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In the last analysis, what we are communicates far more eloquently than anything we say or do.
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We may be very busy, we may be very efficient, but we will also be truly effective only when we begi...
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The main thing is to keep the main thing the main thing.
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We are limited but we can push back the borders of our limitations
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There are three constants in life... change, choice and principles.
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Priority is a function of context.
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The noise of urgency creates an illusion of importance
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When you have a challenge and the response is equal to the challenge, that's called "success". But o...
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Any time you wrap your emotional life around the weaknesses of another person, you empower those wea...
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Our character is basically a composite of our habits. Because they are consistent, often unconcious ...
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You can't live principals you can't understand.
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Security represents your sense of worth, your identity, your emotional anchorage, your self-esteem, ...
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Our ultimate freedom is the right and power to decide how anybody or anything outside ourselves will...
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Perhaps a sense of possessing needs to come to come before a sense of genuine sharing.
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The reflection of the current social paradigm tells us we are largely determined by conditioning and...
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churchgoing is not synonymous with personal spirituality. There are some people who get so busy in c...
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People can't live with change if there's not a changeless core inside them. The key to the ability t...
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The most important ingredient we put into any relationship is not what we say or what we do, but wha...
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Happiness, like unhappiness, is a proactive choice.
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The place to begin building any relationship is inside ourselves, inside our circle of influence, ou...
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It doesn't matter where you're coming from; all that matters is where you are going. You can't talk...
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The greatest risk is the risk of riskless living.
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Most people think of leadership as a position and therefore don't see themselves as leaders.
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Independent thinking alone is not suited to interdependent reality.
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To live; to love; to learn; and to leave a legacy
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Until a person can say deeply and honestly, "I am what I am today because of the choices I made yest...
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Seek first to understand, then to be understood
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To judge individuals before understanding them is a form of human rejection and feeds upon itself.
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The most important ingredient we put into any relationship is not what we say or what we do, but wha...
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Basing our happiness on our ability to control everything is futile
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Happiness can be defined, in part at least, as the fruit of the desire and ability to sacrifice what...
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In addition to self-awareness, imagination and conscience, it is the fourth human endowment-independ...
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You can’t talk your way out of what you’ve behaved yourself into.
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Love - the feeling - is a fruit of love, the verb
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In winwin performance agreements, consequences become the natural or logical result of performance r...
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Really seeking to understand another person is probably one of the most important deposits you can m...
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Nothing you do is a deposit unless the other person perceives it as such.
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People with a scarcity mentality tend to see everything in terms of win-lose. There is only so much;...
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Our behavior is a function of our decisions, not our conditions. We can subordinate feelings to valu...
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Management works in the system; Leadership works on the system.
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Admission of ignorance is often the first step in our education
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There are certain things that are fundamental to human fulfillment. The essence of these needs is ca...
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How different our lives are when we really know what is deeply important to us, and keeping that pic...
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The key is not to prioritize what's on your schedule, but to schedule your priorities.
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It takes a great deal of character strength to apologize quickly out of one's heart rather than out ...
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Accountability breeds response-ability.
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Seek first to understand and then to be understood.
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By making and keeping promises to ourselves and others, little by little, our honor becomes greater ...
STEPHEN R. COVEY
Win win agreements are tremendously liberating. But as the product of isolated techniques, they won'...
STEPHEN R. COVEY
Private victories precede public victories.
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To focus on technique is like cramming your way through school. You sometimes get by, perhaps even g...
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What we are communicates far more eloquently than anything we say or do. There are people we trust b...
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Ineffective people live day after day with unused potential. They experience synergy only in small, ...
STEPHEN R. COVEY
We see the world, not as it is, but as we are──or, as we are conditioned to see it.
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Two people can see the same thing, disagree, and yet both be right. It's not logical; it's psycholog...
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Most of us spend too much time on what is urgent and not enough time on what is important.
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At some time in your life, you probably had someone believe in you when you didn't believe in yourse...
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It's not what happens to us, but our response to what happens to us that hurts us.
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Habit is the intersection of knowledge (what to do), skill (how to do), and desire (want to do).
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Trust is the glue of life. It's the most essential ingredient in effective communication. It's the f...
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People can't live with change if there's not a changeless core inside them.
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Independent will is our capacity to act. It gives us the power to transcend our paradigms, to swim u...
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Attending church does not necessarily mean living the principles taught in those meeting. You can be...
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We must look at the lens through we see the world, as well as the world we see, and that the lens it...
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There's no better way to inform and expand you mind on a regular basis than to get into the habit of...
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How you treat the one reveals how you
regard the many, because everyone is ultimately a one.
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As you care less about what people think of you, you will care more about what others think of thems...
STEPHEN R. COVEY
Admission of ignorance is often the first step in our education.
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Ineffective people live day after day with unused potential.
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Courage isn't absenct of fear, it is the awareness that something else is important
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It is one thing to make a mistake, and quite another thing not to admit it. People will forgive mist...
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If I really want to improve my situation, I can work on the one thing over which I have control - my...
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My wife and I just don't have the same feelings for each other we used to have. I guess I just don't...
STEPHEN R. COVEY
Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a cha...
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Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First<...
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To change ourselves effectively, we first had to change our perceptions.
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Seek first to understand, then to be understood.
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To know and not to do is really not to know.
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People simply feel better about themselves when they’re good at something.
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Every human has four endowments - self awareness, conscience, independent will and creative imaginat...
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Instead, I have an abundance mentality: When people are genuinely happy at the successes of others, ...
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Just as we develop our physical muscles through overcoming opposition - such as lifting weights - we...
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A mission statement is not something you write overnight... But fundamentally, your mission statemen...
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Listen with your eyes for feelings.
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Synergy is better than my way or your way. It's our way.
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Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.
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Your most important work is always ahead of you, never behind you.
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Listen with the intent to understand, not the intent to reply.
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Find your voice and inspire others to find theirs.
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We need to have business leaders who live by deep, strong principles.
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Employers and business leaders need people who can think for themselves - who can take initiative an...
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The bottom line is, when people are crystal clear about the most important priorities of the organiz...
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Power is the faculty or capacity to act, the strength and potency to accomplish something. It is the...
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Don't argue for other people's weaknesses. Don't argue for your own. When you make a mistake, admit ...
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While we are free to choose our actions, we are not free to choose the consequences of our actions.
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People can't live with change if there's not a changeless core inside them. The key to the ability t...
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As a principle-centered person you try to stand apart from the emotion of the situation and from oth...
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Our character is basically a composite of our habits. Because they are consistent, often unconcious ...
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It takes a great deal of character strength to apologize quickly out of one's heart rather than out ...
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The Inside-Out approach to personal and interpersonal effectiveness means to start first with self; ...
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The most important ingredient we put into any relationship is not what we say or what we do, but wha...
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Live out of your imagination, not your history.
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In addition to self-awareness, imagination and conscience, it is the fourth human endowment-independ...
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You have to decide what your highest priorities are and have the courage—pleasantly, smilingly, non...
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People who exercise their embryonic freedom day after day, little by little, expand that freedom. Pe...
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Our ultimate freedom is the right and power to decide how anybody or anything outside ourselves will...
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Security represents your sense of worth, your identity, your emotional anchorage, your self-esteem, ...
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It is in the ordinary events of every day that we develop the proactive capacity to handle the extra...
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You can't live principals you can't understand.
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Priority is a function of context.
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To focus on technique is like cramming your way through school. You sometimes get by, perhaps even g...
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Private victories precede public victories. You can't invert that process any more than you can harv...
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Seek first to understand and then to be understood.
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The ability to manage well doesn't make much difference if you're not even in the right jungle.
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The character ethic, which I believe to be the foundation of success, teaches that there are basic p...
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Effective leadership is putting first things first. Effective management is discipline, carrying it...
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Lose/Win people bury a lot of feelings. And unexpressed feelings come forth later in uglier ways. Ps...
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If you're proactive, you don't have to wait for circumstances or other people to create perspective ...
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It's easy to say no! when there's a deeper yes! burning inside.
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My parents were just constantly affirming me in everything that I did. Late at night, I'd wake u...
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I affirm to you the tremendous potential you have, not beyond anything you could ever imagine.
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Reactive people... are often affected by their physical environment. They find external sources to b...
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One of the things that I have admired about India is the spiritualism of the people.
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The deepest desire of the human spirit is to be acknowledged.
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Life is not accumulation, it is about contribution.
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Accountability breeds response-ability.
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Management is efficiency in climbing the ladder of success; leadership determines whether the ladder...
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Both times I was in India, I could not get people to listen to each other. I had to literally tell p...
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The more people rationalize cheating, the more it becomes a culture of dishonesty. And that can beco...
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If there's one thing that's certain in business, it's uncertainty.
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We are the creative force of our life, and through our own decisions rather than our conditions, if ...
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When you really listen to another person from their point of view, and reflect back to them that und...
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Trust is the glue of life. It's the most essential ingredient in effective communication. It'...
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If you want small changes in your life, work on your attitude. But if you want big and primary chang...
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Effective leadership is putting first things first. Effective management is discipline, carrying it ...
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When you show deep empathy toward others, their defensive energy goes down, and positive energy repl...
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Leadership is a choice, not a position.
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The key is taking responsibility and initiative, deciding what your life is about and prioritizing y...
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The key is not to prioritize what's on your schedule, but to schedule your priorities.
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When one side benefits more than the other, that's a win-lose situation. To the winner it might ...
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There are three constants in life... change, choice and principles.
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Moral authority comes from following universal and timeless principles like honesty, integrity, trea...
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Strength lies in differences, not in similarities.
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