FastSaying

By design, our licensing structure enables nimble and forward-thinking system manufacturers to disadvantage their competitors.

Mac Leckrone

DesignThinking

Related Quotes

System-level coverage is essential to maintaining product design freedom and avoiding supply-chain disruptions.
— Mac Leckrone
DesignFreedom
Once digital hardware vendors recognize their broad reliance on the intellectual property protected by the MMP Portfolio, they appreciate the critical need to secure continued access to the fundamental MMP technologies. System-level coverage is essential to maintaining product design freedom and avoiding supply-chain disruptions.
— Mac Leckrone
Today's consumer electronics and computer systems each incorporate an increasing number of microprocessors that exploit the techniques protected by the MMP Portfolio. We are very pleased to witness a globally respected system manufacturer confirm our MMP Portfolio Licensing Program strategy. We have believed from the outset that the most attractive path for equipment makers was to purchase a single MMP System License that covers an entire system or end-user product.
— Mac Leckrone
This research represents a whole new way of thinking about the design of warning signals for car drivers,
— Charles Spence
DesignResearchThinking
If Content is King, Presentation is Queen
— Mansi Saxena
ContentCreativityDesign