By no means have we been perfect when it comes to our money. You learn from your mistakes. We are learning.

We talked about having separate accounts, but we're not going to do it. It just causes this question of doubt.

If I go over, you make it work.

You have to give Gilford credit. They certainly capitalized on our mistakes.

[Not surprisingly, those first two years fell flat.] I made plenty of mistakes, ... Mostly about where to spend advertising money. I bought too many keywords. There were many search engines offering keyword buys that would give you priority when people did a search.

The good money is going to be made where the money is. A lot of the swapping-up has already happened.