By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.

The way you react to challenging situations will say a lot about you. Actually, it will make or break your business.

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.

While paying attention to positive and negative feedback is very important, it is not enough. What also matters is acknowledging and responding to this feedback. This is how you nurture your relationship with your audience.

Determining who the members of your audience are is the most important piece in the business puzzle.

People will never respond to you more positively than when you seek to make your impact felt at the human level.