By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise

As soon as by one's own propaganda even a glimpse of right on the other side is admitted, the cause for doubting one's own right is laid

The great masses of the people will more easily fall victims to a big lie than to a small one.

Obstacles do not exist to be surrendered to, but only to be broken.

The art of leadership. . . consists in consolidating the attention of the people against a single adversary and taking care that nothing will split up that attention. . . .

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.