CFOs need to proactively mitigate technology risks.

The good thing about working in children's publishing is that they change how they interact, so you have to be innovative and I work with innovative people every day.

I recalled with some discomfort that the man driving the vehicle had invented the sport of volcano boarding, presumably as a way of solving, in one deft move, the problems of the insufficient riskiness of both snowboarding and hanging out on the slopes of active volcanoes. Although I was not sure that I wanted to live forever, I was sure that I didn’t want to go down in a blaze of chintzy irony, plunging into a ravine strapped into the passenger seat of a thing called the Immortality Bus.

All kinds of technology has been brought to the North Slope, and the way it was actually found was that someone heard a gurgling noise, put some lights on it, and saw it.

While Johnson & Johnson has the clear technology lead, the risk they run is in setting the price. If the price is favorable, doctors will reward them when new products come to market.

Because one of these companies behind me or any other company may have a piece of technology that a larger company doesn't have.