can be very, very brutal in the afternoons . . . . We always have to be cognizant of it. I think the thing now is, you're much more aware of it. Literally, the old school, you didn't give water breaks.

You can see where the officials (on the field) can miss it. I think it probably took a little longer than most cases because it was a very close call.

I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to,

We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.

Steve didn't have that great a mentor when he came in. I think it's something he will be very cognizant about making sure particularly somebody he's got a relationship with is helped along.

I think we're all cognizant of the fact that there are two macro trends going on here that this product is designed to respond to. One is more and more consumers are getting information and entertainment online and the other is more and more advertising dollars are going online.