Cell phone-based marketing could be the silver bullet we've been looking for in advertising for a long time.

Mobiles provide anytime, anywhere marketing. Because it's always on and always available it gives consumers and customers access to each other that they've never had before.

Customers sign up for either monthly or one-time services and that's how they see the ads. There's a lot of fear out there and a lot of it develops from a lack of consumer understanding.

The best ideas come as jokes. Make your thinking as funny as possible.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

advertising is the price you pay for having unremarkable product or service