Centralized data processed in a shared manner is more valuable, and this is Oracle's vision.

If a driver has left and a customer calls, they can trickle the request to a cellular network over the device. Instead of warehouse workers pulling inventory from the warehouse for delivery using one device and drivers out of range using a cellular phone, each could use the integrated device, and the enterprise would only have to maintain a single infrastructure to support that.

Customers can expand from there, but they can justify their investment with this.

We think the time has come to broaden out to medium to large enterprises. To do that we've created a very predictable, easy-to-start-with option.

Then you can scale up from there.

There are huge shifts on the way.