Charity is very difficult to do right. Thinking through what people need: You can't start a charity without that. It's like starting a business without the product.

If you don't improve the lives of the poor, it's not charity.

Recruiting is the hardest part of any business, but in charity, it is 10 times harder.

5-hour Energy has always been about helping hard working people, and the Amazing People program takes this further by making a significant difference in the lives of those who are working through difficult circumstances.

I didn't want to be known. People say, 'I didn't want to toil in obscurity.' I like toiling in obscurity.

My choice was to ruin my son's life by giving him money or giving 90-plus percent to charity. Not much of a choice.