Children and seniors can both benefit from brainteasers because research has shown that when looking at the brain through an MRI or a CAT scan, brainteasers actually cause the neurons to fire faster, therefore increasing brain activity.

Research is showing more and more that using movement and doing brainteasers increases the overall health of your brain.

The real contribution we make is on the research side.

This is obviously the industry of the 21st century. What happened when the Research Triangle formed 30 years ago, it's a different model now.

This Asquith research highlights the fact that children, even very young children, are much more sophisticated about their food than grown-ups often give them credit for. Whilst young children will always like foods such as pizza, chips and sausages it's up to us to ensure that healthy options are given preference and presented in ways that appeal. When children are introduced to spicy, flavoursome foods they invariably love it.

It's marrying high technology, and it enables the industry to take the research and development and fast track it,