Children up to the age of seven are like sponges. They look up to adults and copy what they do. So I thought if I could create a positive role model - a superhero, if you like - who moves around and has a balanced lifestyle - then they would be motivated to move more.

Magnus Scheving

Magnus Scheving

Adult Age Around Balanced Children Copy Could Create If I Could Lifestyle Like Look Model More Motivated Move Moves Positive Role Role Model Seven Superhero Then Thought Up Who Would You

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