Civilisation was built around wheat, around people settling down and not being nomadic. Baking is one of the oldest professions.

Baking is therapy.

Baking can be done with a few simple ingredients, so it's about simplicity and nostalgia - people are reminded of their childhood.

Get digital scales because, for baking, balance scales just aren't accurate enough: it's all in the weighing up.

The oldest of the arts and the youngest of the professions.

I get marriage proposals, maybe one a week. Women do flirt, yes. They just want someone from the telly. They come and talk to you, and I guess baking is more attractive, and so they feel they have something in common with me. But I'm just a man from Liverpool. I enjoy what I do, and if that gets people baking, then even better.