Clearly, Japan is a most important market for digital consumer products.

But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications, targeting our technology into the growing use of digital technology in consumer markets.

All the action, in semiconductors at the present time is in the new consumer applications, and that's where we have focused our activities since we started doing our own products in the late '90s.

I don't really like to talk specifically about customers by name - but we work with nearly all the leading manufacturers of consumer products worldwide and at quite a detailed engineering level.

Well, we are expanding in all of our segments of the market.

[Noting the new digital camera would enable him to] finally catch up with the amateur consumer market, ... This is it. This is the revolution, and I'm in the middle of it. It's a great time to be alive.