Collaborate with other people. Bouncing ideas off each other helps the creative process.

It has to be fun. Whimsy and wonder are important. Keeping things light makes it easier for people to look at them.

Everybody has creativity in a different way. The trick is to figure out what your strength is. There are so many different ways of expressing ourselves.

We often forget about creativity with a little 'c'. You don't have to be Mozart or Einstein. Creativity can just be about the day-to-day stuff that makes life better.

The forecast has changed dramatically during the past 3 years. I get involved in new ideas, production and graphic design. It's scientific, challenging and most importantly, great fun!

As a leader, these attributes - confidence, perseverance, work ethic and good sense - are all things I look for in people. I also try to lead by example and create an environment where good questions and good ideas can come from anyone.