Communicators need to figure out how well do they engage people, and they should not talk one word longer than people are engaged.

The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.

Why need I volumes, if one word suffice?

If you want me to talk about the referee, I can't say a word.

When asked, 'How do you write?' I invariably answer, 'one word at a time.'

Better than a thousand hollow words, is one word that brings peace.