Companies are not ingenious, it's the people in them that are.

Insurance companies don't make anything.

As an engineer I'm constantly spotting problems and plotting how to solve them.

Some people are academically inclined, some vocationally and we shouldn't penalise the latter.

Now, we don't teach children in schools to be creative. We don't teach them to experiment. We want them to fill in the right answer, tick the right answer in the box.

As a modern employer you have to treat people well.