Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.

The miracle story of Catholic radio is that everything conventional in radio - advertising, billboards - we didn't do. It was through word of mouth that we survived.

This radically changes advertising. It makes it much more accountable.

I think it all comes down to Wal-Mart's aggressive advertising campaign. They are being much louder with their campaign, and I think they've done a good job of stealing the 'early-bird' holiday shoppers.

Because of the fashion, the young people don't have any access to the history of music, unless people like me revive it. There are very few people to revive it, because you can't earn any money doing it.

You're always frustrated, you don't have the chance to do a song on the album, like the Beatles did with Ringo and George, or like Led Zeppelin, where everybody was given a chance to contribute. There never is a chance with the Stones.