Consumers are seeking out anything unique, new and engaging.

We want to make sure we have a 360-degree approach to reach our target audience at every touch point. We know the Super Bowl ads are the most talked-about ads of the year, and to provide people who are watching with some exclusive content, something interesting and unique, we think is just a great way to help us as a brand.

At the end of the day, we still have a goal to get our message out there quickly to our core consumers, and television is still far and away the primary vehicle.

There are really only a handful of directors who have a final cut clause in Hollywood. You only get that power if you've made a couple of hundred-million-dollar successes.

Some girls say they don't feel comfortable in flats, they only feel comfortable in heels; I am not one of those girls.

I have four or five ideas that just keep floating around and I want to kind of just let one - like a beautiful butterfly, let it land somewhere.