Consumers come to retail stores to have a choice. As the industry consolidates, we need to provide that choice.

You can never make the same mistake twice because the second time you make it, it's not a mistake, it's a choice.

Usually, the choice is the status quo, or change with risk, but Koizumi has managed to present an image of change without risk,

There is always a choice of how to view what occurs.

We know customers have a choice when they fly, and we know they value an on-time schedule. Everyone on the Delta team is doing everything we can to meet that expectation.

There are crossroads in life were choosing the direction to pursue is critical.