Consumers have told us that they would eat more whole grains if they had easy, delicious and simple recipes incorporating them. We hope this contest will eliminate these obstacles, raising awareness about how easily whole grains can become part of one's diet and just how delicious they can be.

Bryan Crowley

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The last year provided the perfect storm of activity for whole grains. Everything came together all at once and led to incredible increases not usually seen in the food industry.

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