Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'

Great companies are built on great products.

Without investment there will not be growth, and without growth there will not be employment.

The model of Coca-Cola is local, whether it's investing, partnering, sourcing, producing, or selling. We market and distribute locally; we pay taxes locally. And it works.

I love Southeast Asia. As a child, I lived in that part of the world. My first time in Burma was in 1958 with my parents.