Contributors and distributors tend to do better at personal branding than takers and fakers.

A personal brand should not be elevated if there is nothing underneath the label.

Fortune follows those who can create ideas by connecting old ones. Strong personal brands are created when connection and creation connect.

Having someone's contact doesn't guarantee you a relationship with the person.

A personal brand, once local and temporal, is now global and forever. That’s the blessing and the curse of the internet with regards to your reputation.

What makes your brand stick and tick is your ability to make it memorable