Control is an advertising concept.

Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising to survive, or rather to thrive, it must add value to people's lives. In a world in which lazy, superfluous, and stupid no longer cut it, advertising will have no choice but to compete as primary content, not secondary intrusion. It will become the thing, not the thing that sells the thing.

It's rarely pointed out, even though it's so obvious, that the artistic triumph of the small screen has paradoxically come at the expense of advertising.

The Soviet Union, which has complained recently about alleged anti-Soviet themes in American advertising, lodged an official protest this week against the Ford Motor Company's new campaign: 'Hey you stinking fat Russian, get off my Ford Escort.'

I give it to God. I don't think about it one way or another. It's in God's hands.

Religious advertising is undergoing a dramatic conversion.