FastSaying

Customers often value a good more when its price goes up. One reason may be its signaling value. An expensive handcrafted mechanical watch may tell time no more accurately than a cheap quartz model; but, because few people can afford one, buying it signals that the owner is rich.

Raghuram Rajan

Raghuram Rajan

AccuratelyAffordBecauseBuyingCheapCustomersExpensiveFewFew PeopleGoesGoodMayMechanicalModelMoreOftenOwnerPeoplePriceReasonRichSignalsTellThanTimeUpValueWatch

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