Customers were demanding it. We pounded our heads for several years trying to figure out a way to provide them what they wanted.

The two biggest problems that customers tell us they have with batteries is reliability and cost. In 3-phase UPS markets, in essence, you're putting a minimum of 40 car batteries in series — any one of which goes down bringing the whole thing down — so the mean time between failure is really measured in months.

Everybody is again trying to second guess what the Fed is going to do. The assumption is when they stop, the market will do well. But we are at a very delicate time.

We were trying to understand the emotional relevance of every move and gesture.

Brandon got wide open and our quarterback acted like he was trying to throw it into the next county. We missed opportunities like that all night. You can't do that against a team like Fayetteville.

It plays very well into our consumer strategy of trying to own as many customers as we can around the world so we can move them to various of our leisure offerings.