Cycling continues to be an important part of OLN programming. With Lance Armstrong's retirement, fans are eagerly waiting to see who will emerge as the sport's next star. Through our coverage of the spring classics, we will be able to chronicle the drama leading up to, and including, the Tour de France.

Gavin Harvey

Fans Programming Retirement

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The main thing is star power, ... If fans recognize a first-round pick, or someone who's done something in the NBA, they'll come out and watch him play (in the D-League). ... It can only help the NBA. It's worked in baseball. Why not basketball?

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We understood the challenges of trying to come up with ways to get our message across to fans. We were aggressive in trying to come up with those ideas.

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It seemed like the time to make the break with the past and build on the new positioning.

— Gavin Harvey