Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

It may be said with a degree of assurance that not everything that meets the eye is as it appears.

Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are
generally in such a hurry that they routinely miss subtle cues.

There may be less (to the deal) than meets the eye.

It just wasn't there. This wasn't the game I was looking for, not the way I wanted to leave.

Language designers want to design the perfect language. They want to be able to say, "My language is perfect. It can do everything." But it's just plain impossible to design a perfect language, because there are two ways to look at a language. One way is by looking at what can be done with that language. The other is by looking at how we feel using that language - how we feel while programming.