Design should not dominate things, should not dominate people. It should help people. That's its role.

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

I design things to help people to hopefully express their personality.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

We're not here to threaten you. We're trying to help you and any question you have we'd be glad to help.