Deterrence itself is not a preeminent value; the primary values are safety and morality.

It's basically a morality tale. It's all about morals and values. It just happens to be done topless.

Enhanced safety railways and buses, we always need transportation.

At Schneider, 'Safety First and Always' is our primary core value. We moved forward with the Atlas system to keep our drivers more safe and comfortable. The Atlas Seat Marking System provides an opportunity for our drivers to use the full value of their seat, whereby drivers feel better, perform better and are less fatigued. We knew we had succeeded when we saw 114 fewer lost-time injuries. At the start of the program, our objective was simply to help our drivers, and the financial impact was less clear. Now after six months, we are confident that we have seen a favorable return on our investment.

Companies' motives to make profit means they neglect inherent social or moral values.

The total value of the crab that was caught is up slightly this year and that total values is being caught by one third as many boats and so what's happening is that the average catch per boat is way, way up.