Dig your well before you're thirsty.

Dig your well before you're thirsty

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.

Being aware of your fear is smart. Overcoming it is the mark of a successful person.