DirecTV is doing more marketing and it's been quiet for a while. Consumers will buy as high in the line as they can afford. DirecTV will stop marketing the TiVo box and drive new subscribers to its model. And it's the fourth quarter, when people buy electronics for the holidays.

You start with the educational purpose, but with any technology, teens will find other uses for it than the main one. Almost all of them do things that we never get around to. Even the graphing calculators for math come with their own games, and the kids will discover them.

This means a whole new way of marketing to people that will allow them to think about long-term care insurance as a real component of financial planning.

Without (digital), the radio industry signs its death warrant. With it, the industry has a chance to reinvent itself.

Security won't matter to consumers, ... The benefits have to be compelling enough to outweigh the costs. What we've seen has not been a slam dunk either way. Both are beautiful formats but there's a lot of beautiful content out there. Frankly, most people don't care. They want to know what they are watching is watchable.

The longer the format war goes on, the more opportunity smart players in the cable and IPTV and online spaces have to build market share.