Don't bunt. Aim out of the ballpark.

The consumer isn't a moron. She is your wife.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

He plants himself right there in front of Craig’s mother and says, “You need to love him. I don’t care who you thought he was, or who you want him to be, you need to love him exactly as he is because your son is a remarkable human being. You have to understand that.”

And Craig’s mother whispers back, “I know. I know.

Remember that at any given moment there are a thousand things you can love.