Drove some of the businesses completely out of business, immediately sales were off 90 percent.

They've set a business model that relies on making money on game sales rather than box sales. That's part of their problem,

To be the square sales peg, start with your title. It’s the first thing people want to know about you.

A great demo is like a stand-up act. There is a smooth opening where you try to get the ‘crowd’ to like you, the quick dazzle that keeps everyone interested for the long haul, and the act itself (where every word and phrasing is pre-planned).

Don’t believe everything you don’t hear.

Winners create a fanfare that arouses action, intensifies urgency, and capture the mind and motivation of a buyer.